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CHERCHBI in Japanese press

JAPAN PRESS > just received press clippings from the recent Tokyo trip. Click here for a link to the piece, and an English translation just here. The site is run by Asahi Newspaper, second largest newspaper companies in Japan. has 8.2 million unique visitors and 230 million page views per month. Heck.

“CHERCHBI drew my attention in accessories. He uses precious wool from the Lake District. A lot of these sheep were burned due to foot-and-mouth disease ten years ago. The wool is strong and waterproof. His design is warm and remains interesting. This is his debut collection but he already has business agreement with Fortnum and Mason.”