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CHERCHBI in Japanese press II; Senken Shimbun


JAPAN PRESS II > here’s a piece from Senken Shimbun, Nov 30th. This is a Japan-wide fashion industry daily newspaper covering all fashion related news. This is a translated summary of the article below.

“UK Fashion and Jewellery Showcase – Determined Craftsmanship and Mode including fashionable eco brands UK Fashion and Jewellery Showcase was held in Aoyama. Thanks to strong Japanese yen, a good number of orders were generated, especially for made in UK men’s items.

CHERCHBI which is going to make its debut in Pitti Uomo next January is bag brand with eco friendly view point. Texture of leather trimmed wool is rough like Harris Tweed. He managed to use wool of meat sheep that used to be abandoned because it was difficult to yarn after three years of trial and error. He is determined with made in the UK as wool from Lake District, yarn spinning in Northern Ireland and weaving in Wales.”