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Senken Shimbun is a Japan-wide fashion industry daily newspaper covering all fashion related news. A translated summary; “UK Fashion and Jewellery Showcase held in Aoyama. CHERCHBI, which is going to make its debut in Pitti Uomo next January is a bag brand with eco-friendly view point. The texture of leather-bound wool is rough like Harris Tweed. The company managed, after three years of trial and error, to use the wool of Herdwick sheep that up until now has been abandoned because it was difficult to spin. They are committed to UK production; the wool is from the Lake District, the spinning in Northern Ireland and weaving in Wales.”

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