After passing the company over to Mowbray Leather Goods in 2018, Cherchbi founder Adam Atkinson has remained at the forefront of all design related decisions for the brand’s relaunch. St. George’s Day 2019 marks the official release of the new True Heritage collection by Cherchbi.

Combining forces has allowed Cherchbi to grow into the highest quality and most sustainable version of itself. Adam's 12 years of experience working with the Cherchbi designs, quality control procedures and customers, combined with Mowbray Leather Goods' highly skilled expertise in leather work, bag making and sustainable material sourcing has resulted in our highest quality collection to date.

Re-visiting each classic Cherchbi design with fresh eyes has allowed the construction and quality of each piece to be re-developed into the most luxurious and hard wearing collection of premium goods. The other notable change that Cherchbi has undergone is the welcome addition of two new partnerships with prestigious British wool and textile manufacturers Hainsworth and Behrens.

AW Hainsworth’s iconic woolen cloth has been milled out of West Yorkshire since 1783. For the past 236 years they have been the clothier of choice for British royalty, military and uniformed servicemen and women; making their wool the perfect fit for the outer fabric used within our True Heritage collection. Their military grade wool has been used within the new range to reflect the made in England principles that our brand is built upon, as well as to increase the luxury of our goods and their quality.

Luxury is meaningless unless it is weaved into each individual element, be it notably visible or not; so the lining of all Cherchbi pieces are now made exclusively using 100% dyed cotton from Manchester’s oldest and most premium textile mill, Behren’s.