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Behind the scenes at CHERCHBI photoshoot

We just landed back from Pitti Uomo in Florence at the weekend, a preview of our new wares to buyers and press from the world over. Today we’re straight into photoshoot in de Beauvoir, NE London. Many thanks to Jim Lincoln, Hugo Thurston, James Lowrey and Oliver Spencer for todays shoot – photographer, models and clothes making the bags look great. A particular thank you to Mrs Atkinson who scouted the models, selected the clothes and generally set the tone and art directed from afar. The shoot went so smoothly, all model shots in natural light which seemed to change by the second, but the results are really popping. Six months previously we shot CHERCHBI AW11 collection with Jim, today there was a palpable excitement around the imminent launch. Check out MR PORTER in a couple of months.